INTERNAL PLATFORM ROLLOUT // GRADIAL @ REVEL

Written By AV Goodsell

/ MY ROLE:
Digital Production Lead (Platform Ops + AI Workflow Strategy), owning the platform rollout across global teams, onboarding 100+ users and building sustainable internal systems to support them.

// WHAT I FOCUSED ON:

  • Onboarding + Training: built a role-based training hub and led live session across design, web production, and project management teams.

  • Workflow Optimization: identified friction points and rebuilt delivery flows to fit real team behaviours.

  • AI Strategy: Co-led internal AI pilots for recruiting and content, focusing on usability and adoption.

  • Documentation + Support: Created living resources that helped teams stay aligned even as the platform evolved.

// IMPACT (SO FAR):

  • Increased clarity and consistency in how content moves from brief to delivery

  • Created a scalable model for future platform/tool rollouts

  • Reduced time spent in rework on team side

  • Ongoing onboarding of the full team

// WHAT I AM LEARNING :

Even with the best tools, the rollout is the product. Adoption happens when people feel supported, not just told.

AV Goodsell

Digital Project Manager and Photographer based in Seattle, WA and Ridgway, CO

http://reformd.com
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