Leading Global Design Operations // Revel

Written By AV Goodsell

Building scalable design operations across distributed teams — aligning people, process, and platforms through clear systems and AI-enabled workflows.

/ MY ROLE:
As Global UX Operations Manager at Revel, I lead the structure behind how creative teams work — connecting design systems, technology, and workflows across multiple regions and partners.

// CHALLENGE: Revel’s design, project management, and production teams needed a unified operational framework to support large-scale, multi-brand projects while adopting AI tools responsibly.

// APPROACH:

I led the rollout of new operational models — combining process design, AI workflow testing, and platform integration — in collaboration with Gradial. The focus: clear roles, seamless handoffs, and consistent design quality at scale.

// IN-PROGRESS: Leadership in UX operations is about creating alignment and removing friction — giving teams the clarity and confidence to do their best creative work.

  • Defined and implemented cross-team workflows for over 100 users.

  • Working on reducing turnaround times through structured automation and shared templates.

  • Established repeatable frameworks for design system expansion across new business areas

AV Goodsell

Digital Project Manager and Photographer based in Seattle, WA and Ridgway, CO

http://reformd.com
Next

CREATIVE OPS AT SCALE // VIVA CREATIVE