A smiling woman with short dark hair and red glasses standing outdoors next to a brick wall.

I BUILD THE SYSTEMS THAT MAKE GLOBAL DESIGN TEAMS RUN.

Hello, I’m AV Goodsell — a Global UX Operations Manager and AI workflow systems expert. At Revel, I lead the design operations that power large-scale, distributed teams. My work connects people, process, and technology to make creative operations smarter, faster, and more sustainable. I specialize in scaling design systems, automating workflows, and integrating AI tools that genuinely enhance how teams work — not just how they deliver. Outside of work, I’m a photographer, mom of two, and traveler — all of which keep me grounded in what matters most: creativity with purpose.

HOW I LEAD

I bring structure and direction to design organizations — aligning people, process, and platforms. My work focuses on building systems that scale globally while staying grounded in human creativity.

Featured
Leading Global Design Operations // Revel
Leading Global Design Operations // Revel

Scaling design operations across global teams through structured systems, AI-enabled workflows, and clear process leadership.

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CREATIVE OPS AT SCALE // VIVA CREATIVE
CREATIVE OPS AT SCALE // VIVA CREATIVE

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STRATEGIC OPS: THE HIGH LINE
STRATEGIC OPS: THE HIGH LINE

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REFORMD
REFORMD
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CAPABILITIES

PLATFORM ENABLEMENT

Rolling out tools is easy. Driving adoption across global teams is the hard part. I ground every platform rollout in real use cases, user feedback, and training that sticks.

WORKFLOW STRATEGY

When content, design, and delivery fall out of sync, it’s rarely a talent issue — it’s a systems issue. I work with teams to design and optimize workflows that align teams and reduce friction.

AI INTEGRATION
(that feels human)

I integrate AI into creative workflows thoughtfully — helping teams automate where it adds value, not noise.

TEAM Enablement
+ Change Management

Scalable operations depend on empowered teams. I design onboarding, documentation, and feedback systems that give creative teams clarity and confidence at every level.

Let’s Connect

I’m always open to thoughtful collaborations — whether you’re scaling design operations, exploring AI integration, or building systems that connect people and platforms more effectively.

Drop me a note here and I’ll get back to you soon.