AV Goodsell, Digital Producer

I BUILD THE SYSTEMS THAT MAKE GREAT WORK POSSIBLE.

Hello, I’m AV. I lead digital operations, scale platforms, and bring clarity to complex workflows. I'm currently running platform operations at Revel with a partnership with Gradial, an AI-powered content tool used across global teams. I help people use systems that actually work - and make the work better.

 
 
 
 
 

HOW I WORK

I lead with structure, systems, and a strong sense of what helps team actually get things done. My work lives in the intersection of platforms, people, and processes. I don’t just ship projects - I build workflows that scale and help teams move with clarity. Below are a few examples of how I’ve done that across different industries and roles.

 
 
 
 
 
 
 

CAPABILITIES

PLATFORM ENABLEMENT

Rolling out tools is easy. Getting people to actually use them is the hard part. I help teams adopt new platforms by making sure the rollout process is grounded in real use cases, real feedback, and clear training. From onboarding flows to internal hubs to long-term upkeep - I build systems that stick.


WORKFLOW STRATEGY

I look for friction. Then I work to fix it. When content, design, and PMs feel out of sync, it’s usually a process problem (or even bigger than that). I specialize in mapping and untangling workflows, aligning roles, and making delivery smoother - not heavier.


AI INTEGRATION
(that feels human)

Smart workflows shouldn’t make your job harder. I’ve co-led internal AI pilots focused on recruiting, content migration, and automation - always with the goal of helping teams work better, not just faster. I think critically about where the AI adds value, and where it adds noise.


TEAM Enablement
+ Change Management

People matter more than process - but the right process helps them thrive. I build out onboarding systems, train cross-functional teams, and design documentation that helps teams feel confident, not confused. Whether someone’s been here a week or a year, I want them to know exactly where they fit and what comes next.

LET’S CONNECT

I’m always open to smart, thoughtful collaboration - whether you’re building internal systems, exploring AI workflows, or just want to swap notes on making the work better.

Drop me a note here and I’ll get back to you soon.