A smiling woman with short dark hair and red glasses standing outdoors next to a brick wall.

I BUILD THE SYSTEMS THAT MAKE GLOBAL DESIGN TEAMS RUN.

Hello, I’m AV Goodsell — a Global UX Operations Manager and AI workflow systems expert. At Revel, I lead the design operations that power large-scale, distributed teams. My work connects people, process, and technology to make creative operations smarter, faster, and more sustainable. I specialize in scaling design systems, automating workflows, and integrating AI tools that genuinely enhance how teams work — not just how they deliver. Outside of work, I’m a photographer, mom of two, and traveler — all of which keep me grounded in what matters most: creativity with purpose.

HOW I LEAD

I bring structure and direction to design organizations — aligning people, process, and platforms. My work focuses on building systems that scale globally while staying grounded in human creativity.

CAPABILITIES

PLATFORM ENABLEMENT

Rolling out tools is easy. Driving adoption across global teams is the hard part. I ground every platform rollout in real use cases, user feedback, and training that sticks.


WORKFLOW STRATEGY

When content, design, and delivery fall out of sync, it’s rarely a talent issue — it’s a systems issue. I work with teams to design and optimize workflows that align teams and reduce friction.


AI INTEGRATION
(that feels human)

I integrate AI into creative workflows thoughtfully — helping teams automate where it adds value, not noise.


TEAM Enablement
+ Change Management

Scalable operations depend on empowered teams. I design onboarding, documentation, and feedback systems that give creative teams clarity and confidence at every level.

Let’s Connect

I’m always open to thoughtful collaborations — whether you’re scaling design operations, exploring AI integration, or building systems that connect people and platforms more effectively.

Drop me a note here and I’ll get back to you soon.